Our Gift To You! Driver Appreciation Week 2026

Save the date! September 14th – 18th

In just two short weeks we are excited to celebrate Driver Appreciation Week. We’ll be celebrating the incredible people who keep Nussbaum rolling. Drivers can expect a free special hope to the highways tshirt, extra store credit, and a couple more surprises throughout driver appreciation week.

Get Your Free T-Shirt!

BRINGING HOPE TO THE HIGHWAYS

This year’s theme is bringing hope to the highways. Our drivers bring our messages to life on the road. Many people on the road are struggling, broken, and looking for hope. Not only do people get to see messages of hope but they also get to meet a driver who lives out that sense of purpose in their job. Every week we get countless comments from onlookers about how they were touched. You don’t just haul goods, you haul good news:

“I was depressed with a situation in my life and was reminded that their is more to life when I saw your trailer ‘the Lord is near the broken hearted’ – thank you!”

“Our house caught on fire and we were staying in a hotel. When we looked out the window, we saw your truck parked which said ‘the Lord is near the brokenhearted’ and were encouraged.”

“One of your drivers prayed for me at a truck stop when I was at a low moment. Thank you.”

“I saw one of your drivers picking up trash around a weigh station. INCREDIBLE.”

“I was encouraged to see your company declaring ‘the Heavens declare the glory of God.’”

“Our family was taking a road trip and saw your faith and family trailer. Thank you for encouraging us as a family unit.”

Everyone on the road is impacted by you bringing this message. So, keep bringing Hope to those Highways! And, thank you for backing up our mission and vision and living our values out. It’s not just a saying, but you walk the walk.

OUR GIFT TO YOU

In honor of driver appreciation week, each driver is getting a free “Bringing Hope to the Highways” graphic tee. Additionally, there will be a daily celebration each day September 14-18th.

Get Your Free T-Shirt!

JOIN US FOR A DAILY CELEBRATION

Monday – Friday at 2 PM CST, we will be live on Nussbaum’s Facebook page, where we will raffle off 185 prizes to our drivers throughout the week. Dayton Rumbold will co-host in the Tillie Room with various surprise guests for a lively discussion, prize reveals, and a great time. If you’re at the Hudson Terminal, come join in the fun!

Also, each day we will have treats in the driver lounge for you to pick up!

We’ll have big coffee upgrade for the week — flavored creamers, a good dark roast, iced coffee or cold brew.

Coolers of bottled water, Gatorade, and energy drinks, restocked each day. And throughout the week: nut mixes, jerky, granola bars, fresh fruit, and grab and go items like chapstick, hand sanitizer, and sunflower seeds, etc…