What makes Disney World so magical? Shelby will tell you—like most extraordinary productions, there’s a LOT going on behind the curtain. Disney Parks continue to dominate global rankings, holding eight spots in the Top 10 Most Visited Parks. According to the TEA/AECOM Global Attractions Report, Magic Kingdom welcomed 18.2 million visitors in 2024.
Micky & Minnie must be doing something right! But what is it?
In today’s exchange, we’re chatting with Shelby McBurney, Customer Account Coordinator at Nussbaum. Drawing from her time in the Disney College Program and Disney Signature Services, Shelby offers a fascinating glimpse behind the scenes of “The Most Magical Place on Earth,” everything from training to costumes to assisting VIP guests!
Turns out, there’s a method to the magic. With Shelby as our guide, we’ll discover how Disney’s five core service principles—safety, courtesy, show, inclusion, and efficiency—create the exceptional guest experience that has come to define them.
Today’s episode is full of stories, did-you-knows, and Shelby’s reflection on the importance of connection and genuine care in customer service—and how these values continue to shape her work at Nussbaum.
Press play and be whisked away…..
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